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Sell More Books!
Book Marketing and Publishing for Low Profile Authors



Sell More Books was named as an Award Winner
in the Writing and Publishing category of The USA Best Books 2011 Awards. It more recently  won a Pinnacle Award in the How To category.


Book Description
Table of Contents
Free Intro and Chapter in PDF
About the Authors
Author Interview
Early Blurbs & Reviews

Blog and Web Reviews


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Book Description

Atlanta: May, 2011. Wisdom Creek Press released a new book for authors titled Sell More Books! Book Marketing and Publishing for Low Profile and Debut Authors: Rethinking Book Publicity after the Digital Revolutions.


Sell More Books gives writers:


  •  Insider tips on writing and publishing a marketable book.

  • The latest on publishing options, social networking, and "tried and true" book marketing tactics.

  • Hundreds of practical book-selling strategies that authors can implement immediately, whether they're self-published or traditionally published.

  • An analysis of which methods will most likely work for specific books, and which methods might be a complete waste of time.

  • Ideas for marketing on a low budget.  

According to Dr. Robert E. McGinnis, author of 15 young adult novels,
Sell More Books! is "filled with useful tips I don't find elsewhere. A masterpiece of research, wisdom, and encouragement."


Paperback: 332 pages
Price: $14.95
Publisher: Wisdom Creek Press, LLC (May 15, 2011)

Table of Contents

Part I
Rethink Book Marketing in Light of the Revolutions

Chapter 1: Four Digital Revolutions that Can Make Nobodies Awesome

Part II

From Nobody to Somebody
Build Platforms with a Marketable Book and a Cool Online Presence

Chapter 2 – Why Market Your Book?

Chapter 3 – Write a Marketable Book

Chapter 4 – Write a Title and Subtitle That Attracts Audiences

Chapter 5 – Attract People with your Cover

Chapter 6 – Publish through the Most Marketable Channel

Chapter 7 – Get Lots of Blurbs from All Kinds of People

Chapter 8 – Optimize Your Amazon and Barnes & Noble Pages

Chapter 9 – Build a Professional Online Presence

Chapter 10 – Submit Your Book to Contests

Part III
Let the World Know About Your Book

Chapter 11 – Check Your Attitudes toward Marketing

Chapter 12 – Use Guiding Principles to Prioritize Initiatives

Chapter 13 – Seek Early Reviews from Respected Book Review Sources

Chapter 14 – Seek Reviews and Endorsements from Busy Blogs

Chapter 15 – Seek Reviews and Endorsements from Other Publications

Chapter 16 – Attract Attention through Social Media

Chapter 17 – Optimize Digital Sales

Chapter 18 – Sell Your Book in Brick and Mortar Stores

Chapter 19 – Help Reporters and Journalists with their Articles

Chapter 20 – Consider Radio (Even if You’re Shy!)

Chapter 21 – Consider Speaking (Even if You’re Shy!)   

Chapter 22 – John Kremer’s Twelve Tips for Low-Profile Authors

Chapter 23 – Bulk Sales Beyond the Bookstore: An Interview with Brian Jud

Chapter 24 – Consider Press (News) Releases

Chapter 25 – Sell Even More Books!

Appendix 1 – Never Stop Learning! (Further Reading and Resources)

Appendix 2 – 200+ Ways that Low Profile Authors Can Market Their Books


About the Authors


J. Steve Miller loves to write and sell his books. As founder and president of Legacy Educational Resources, he publishes resources that are used by educators in every state and over 30 countries. His book on contemporary church music was used as a text and translated into Dutch, German, Romanian, Spanish and Russian. His book on personal finance has won multiple awards. Steve has spoken from Atlanta to Moscow.  Find him at or

Cherie K. Miller is the founder and president of Wisdom Creek Press and works with the Masters in American Studies program at Kennesaw State University. Until recently, she served as the President of the Georgia Writers Association, a state-wide nonprofit organization promoting authorship in Georgia. She has published books, written for national magazines and written a newspaper column for a Chicago newspaper. She earned her MA in Professional Writing from Kennesaw State University in 2007.  For more information on Cherie, visit

John Kremer and Brian Jud each contributed chapters. They're two of today's most highly respected names in book marketing.

Blythe Daniel and Stephanie Richards are book publicists who contributed significantly to Steve and Cherie's understanding of marketing books.

Interview with J. Steve Miller


WCPress: Why another book on book marketing?

JSM: While many books are available, few take into account the latest in publishing and marketing. We find that most authors are confused and overwhelmed by all the options. Thus, there's a need to simplify the task and help authors narrow down their best choices.

WCP: Why target low profile authors?

JSM: Because publishing and marketing are different for them in many ways. Typically, low profile authors discover that bookstores and big media want the big names. It's easy to get discouraged. But I found success in marketing my books, even though I lacked a platform. I wrote an award-winning personal finance book when I had no degrees in personal finance and no vocational experience as a financial planner. My book on music was published by a respected traditional publisher, Tyndale House, even though I held no degrees in music; neither was I a professional musician. I think I've picked up some tricks along the way that can help other low profile authors.

WCP: So is this all about your personal experience?

JSM: No. Although I describe what's worked for me (and what totally failed!) I read widely in book marketing and ran my ideas by many authors and publishers. Real experience from a wide variety of people has a way of making a mess of tidy formulas! I saw that what sold tons of books for one author may not work at all for another, and what works for one book may be totally inappropriate for another. 

WCP: Do you recommend social networking, such as Twitter and Facebook?

JSM: For some authors and for some books, they work great. Other authors may be wasting their time. To me, it boils down to finding and connecting with the readers and influencers on your topic/genre. I try to help authors understand whether or not these will work for their books.

WCP: What about blogging?

JSM: A blog can be a great hub for many authors - the first place to send people who want to find out more about you and your books and your social media presence. Also consider a blog for maintaining a press page, much like the page we're on now. But I'd suggest that many people who are trying to post several substantive blogs per week in order to build a following, if it's solely to sell your books, you may be wasting valuable time. Again, each topic and each author will have to think through an appropriate strategy. I try to cover that as well in the book.

WCP: Thanks for your time and good luck helping fellow authors with their publishing and marketing!

JSM: Thanks so much! 

Early Blurbs & Reviews

“Whether you’re traditionally published or self-published, the author must do the promotion. This book provides solid guidance and is full of valuable tips.”

- Dan Poynter, best-selling author of over 125 books and revisions, recognized authority on book marketing, promoting and distributing, author of The Self-Publishing Manual

“…a comprehensive guide to marketing a book…[a] well-written, engaging resource that’s loaded with specific tips…. Brimming with creative ideas, Sell More Books! should prove to be a low profile author’s best friend.”

- ForeWord Reviews


“While there are many books out there that will give you the old clichés about how to market your book, none of them has the up-to-date expertise of Steve and Cherie Miller’s Sell More Books! They not only know how to sell books in these times, but give easy explanations to both novice and long-time professional alike. If you buy one book to improve and update your book marketing skills, buy this one.” 

- A. Louise Staman, Editor of Tiger Iron Press, winner of ten national literary awards

“This book will be my desk reference for helping my book marketing clients  sell more of their books. I will use it as a textbook to help student writing interns working with the Georgia Writers Association and will recommend it to our members. It is a valuable tool for authors in this digital environment, whether they are traditionally or self-published.”

- Lisa M. Russell – freelance book marketer, online content writer and curricula writer – serves as administrator for the Georgia Writers Association, working in English Education at Kennesaw State University

“This book is chock full of helpful information, delightfully communicated. It’s very user-friendly, no matter what stage of the writing/publishing/marketing process the author is in. I’ve read quite a few books on marketing your books and this one is by far the best. I can’t wait to pass it on to my author friends!” 

- Catherine McCall, blogger for Psychology Today, marriage and family therapist, author of When the Piano Stops

"...should be considered mandatory reading for all aspiring authors and fledgling self-publishers.... Exceptionally well organized, "Sell More Books!" should be on the personal and professional reference shelf of every author hoping to be commercially successful in their chosen (and highly competitive) career." (See full review below.)

- Midwest Book Review

"A remarkably valuable resource for anyone who wants to sell books in these turbulent times in publishing."
Dr. Lee Jacobus, publisher, Hammonasset House Books, author, playwright and Professor Emeritus at the University of Connecticut


“Highly recommended! The Millers took a wealth of experience, knowledge, and research and packed them into one place. Sell More Books! takes the mystery out of marketing, and provides resources that would normally have taken weeks or months to uncover. Yet, for a typically ‘boring but necessary’ topic, they held my interest until the end. The face of publishing has changed, and whether you are an independent author or traditionally published, marketing is now the responsibility of the author.  Every writer should own a copy.”

"One of the things that every author must know and which is rarely (if ever) taught in a college creative writing class or one of those 'writer retreat' seminars is that once their book is published it will be mostly (if not entirely) incumbent upon the author to make potential readers aware of the book and want to buy it. Now that we have entered the era of digital publishing, that truism about becoming a successful writer by having an actual audience of readers is even more important than ever! That's why "Sell More Books!: Book Marketing and Publishing for Low Profile and Debut Authors, Rethinking Book Publicity after the Digital Revolutions" should be considered mandatory reading for all aspiring authors and fledgling self-publishers. The collaborative work of Cherie Miller (President of the Georgia Writers Association) and her husband Steve (President of Legacy Educational Resources), "Sell More Books!" is a 344-page instructional textbook filled with 'tips, tricks and techniques' for selling a book; literally hundreds of 'real world' strategies for authors tasked with the necessity of selling their own work; as well as figuring out which methods work best for selling what kinds or categories of books. Of special note is the wealth of practical, immediately implementable ideas for 'shoestring' and even 'no-string' marketing budgets. It should also be noted that the Midwest Book Review is cited twice as a marketing and publicity resource for the authors. Exceptionally well organized, "Sell More Books!" should be on the personal and professional reference shelf of every author hoping to be commercially successful in their chosen (and highly competitive) career."

- Midwest Book Review 


Blog and Web Reviews

Amazon Reviews - Over 20 reviews, all five star at this time.

Caribbean Literary Salon - Author Interview

John 3:16 Marketing Network - Review

Confessions of a Dyslexic Writer -  Mentioned in book marketing article

Smashwords - Five reviews

Janet Eckles Blog - Author interview

Deborah Bateman Site - Interview

Writer-lee - Book description

Splashes of Joy - Description and Interview

Lorilyn Roberts' Blog - Review

Expression Express Blog - Review

Rose McCauley Blog - Author interview

April Gardner Blog - Book excerpt and recommendation

Life's Journey Blog - Excerpts and recommendation

Books for Book Lovers Blog - Excerpts and reviews

Deborah McCarragher Blog - Author interview

From Spice to Eternity Site - Author interview and review

The Self Publishing Coach - Guest post and comments

Linda Weaver Clarke Blog - Author interview

Robin's Nest - Book review



Southern Writers Magazine - Article on How to Sell More Books

Southern Writers Magazine - Article on Collaboration

Atlanta Daybook - from the Center for Sustainable Journalism for Steve's speaking at SoCon on social media